Speaking

David Garfinkel has been described as the world's best teacher of Money-Making Copywriting. He has a unique ability to impart skills and even expertise in money-making direct marketing, in a relatively short session. When time permits, he delivers keynotes and seminars to entrepreneurial associations and businesses.

Topics

How to Write Letters That Make Your Phone Ring!

Most sales letters don't even get read, much less acted on. But it doesn't have to be that way! David shows you a simple four-step formula to write sales letters quickly and easily -- letters that work.

How to Get More Qualified Prospects Quickly Using Direct Mail

Most service businesses think direct mail doesn't work for them. Yet a little-known method can make interested, qualified prospects call you! David shows you this method, complete with case studies.

10 Ways to Make Your Marketing Make More Money

Why do most marketing programs cost so much and yield so little? Because most marketing materials are not focused on bringing in business. Learn how to get more sales back from every marketing piece!

Partial Client List

United Airlines

Pacific Gas & Electric

University of California

Advanced Cardiovascular Systems

Time-Life Books

WIRED Magazine

International Franchise Association

National Bank of the Redwoods

Chittenden Bank

Photo Marketing Association

International Special Events Society

Sales and Marketing Executives

"The hands-on information you provided has already resulted in some success stories. Wednesday, I spoke to Tom Kubicko, Vice President and Branch Manager at River City Bank. He rewrote one of the marketing letters using your suggestions and it had just been approved for use by all branches.

"The chamber revised three renewal letters following your recommendations and we have had very positive responses. Thank you for packing so much fantastic information in one short hour!!!"

- Michelle Chouinard Kowitz, River City Small Business Chamber

How to Write Letters That Make Your Phone Ring!

Format

Keynote, Seminar

Summary

Today, the key word for marketing materials is "accountability." Unfortunately, most people write letters doomed for the trash can because of what they learned in school about writing. Sales letters have different rules! This program shows you how to write acceptable letters that get responses. David uses a simple four-step formula that has helped thousands learn to write more easily, more quickly and more effectively.

Why This Program is Valuable

Many people have to write sales letters as part of their jobs. They typically have two problems:

1 The letters take "forever" to write, and

2 The letters don't get responses from the people who receive them.

This program solves both of those problems by giving people a clear understanding of what a good sales letter is, what it does, and how to put one together quickly and easily.

Key Points

1 What good sales letters include

2 Mistakes people make with their letters, and how to avoid them

3 The five key elements of a successful sales letter

4 Three proven formulas for successful sales letters

5 Examples of successful sales letters

6 A shortcut that works when you don't have time to write

7 The four steps to writing a good sales letter

8 Printed checklist you can use to make sure your letter is the best it can be!

Outcome

Probably for the first time ever, you'll know why some marketing is effective in getting business and why other marketing doesn't perform. More important, you'll know what to do about it!

"David has a knack for translating the mysteries of direct mail into simple, effective money-making strategies that any sales professional, business executive or entrepreneur can use. I've personally used David's services and I recommend him highly!"

-Tony Alessandra, Ph.D., author, "The Platinum Rule"

How to Get More Qualified Prospects Quickly Using Direct Mail

Format

Keynote, Seminar

Summary

Mass mailing techniques, which were designed originally for selling inexpensive retail items efficiently, don't usually work very well for service business. But when you successfully adapt these methods, you can produce astounding results for service providers of all sizes. In this program, David shows you how, step-by-step.

Why This Program is Valuable

It's tough for service businesses to get new clients efficiently. Cold-calling doesn't work in most cases. Advertising is often cost-prohibitive. Referrals are undependable. Direct mail is often the only viable marketing option to get new customers that the business has complete control over.

Key Points

1 Myths and realities about direct mail in services businesses

2 Why "mass mailing" is almost always a bad idea; what to do instead

3 Why a "businesslike" letter won't get you business

4 How the "America Online" strategy can grow your business rapidly

5 Examples of successful prospecting letters

6 What service businesses can and cannot "sell" in a mailing

7 The four steps to writing a good sales letter

8 Printed checklist you can use to make sure your letter is the best it can be! 

Outcome

At the end of this program, audience members will leave with specific tools they can use to bring more customers into their business, and the confidence to use those tools!

"Your ideas work, David. I would recommend you as a speaker to any business or group that wants to find innovative, effective ways to solve problems quickly with their marketing and their profitablility."

- Daniel G. Alcorn, Senior Vice President, Chittenden Bank

10 Ways to Make Your Marketing Make More Money

Format

Keynote, Seminar

Summary

Most businesses make one or more of 10 costly mistakes when they put together their marketing materials. The reason: common misconceptions about what marketing is and what it's supposed to do. The solution: Avoid these mistakes and instead, make sure your marketing includes all the qualities which make it profitable!

Why This Program is Valuable

It's far too easy to put together brochures, ads and other marketing materials that look terrific but miss the mark. Businesses do this all the time. But in today's highly competitive economy, everything has to pull its own weight. Now marketing can, too!

Key Points

1 The role each and every marketing piece must play in the sales process

2 How "image" is important and can get customers to stop arguing about price!

3 Why impressing prospects and customers isn't enough; what else you must do

4 The "return-on-investment" rule about marketing

5 What your customers must feel and believe for your marketing to be effective

6 The relationship between your marketing message and your sales message

7 What marketing must communicate about what it's like to do business with you

8 The way you want your marketing to set you apart in the marketplace

9 The shortcut to determining if your marketing is effective (in terms of results)

10 One often overlooked way your marketing can still fail --and how to prevent this 

Outcome

Probably for the first time ever, you'll know why some marketing is effective in getting business and why other marketing doesn't perform. More important, you'll know what to do about it!

"I've spoken with a number of our members and without a fault, reactions have been very positive. Some have said it was the best meeting we've had in quite a while. Personally, I think we certainly got our money's worth, Dave. You gave us some really useful ideas and some concrete methods to improve our advertising. Thanks for a job well done!"

- Robert M. Banasik, Territorial Vice President, Photo Marketing Association

© 1999-2002, David Garfinkel, Overnight Marketing, All rights reserved

Overnight Marketing
236 West Portal Avenue
PMB 255
San Francisco, CA 94127
Tel: 415-564-4475
Fax: 415-564-4599
Email: Garfinkel@aol.com